BizSugar.com › Marketing › 5 Tips For Effective Brand Management

How powerful is a brand? Amidst all the talk about marketing, sales and SEO, a subject that is just as important but is rarely discussed is the subject of brand management. Visit the top business and marketing blogs online and you’ll see very little said about this.

Before I share a few tips, I believe a case study will more effectively communicate the power of good branding. So the tips in this post are inspired by Brand.com, which was recently purchased by Reputation Changer for six figures in an attempt to supercharge their brand.