BizSugar.com › Marketing › 5 Traits to Look for When Seeking a Transformative Marketer

If you're trying to change the world - or just create a new product category - recruiting truly great marketing leaders is actually a very hard problem. Here are 5 things to look for in your marketing leader, even if they don't have experience in transforming industries:

1. They think big
2. They are motivated by making a difference, not money
3. They lead with conviction
4. They are not marketers for life
5. They get their hands dirty

Anthony Kennada, VP Marketing at Gainsight, goes into detail on each of those points.