BizSugar.com › Marketing › 6 Expert Link Building Strategies for Savvy Marketers

In the early days of SEO, link building—or the process of getting external sites to link to your content, thereby boosting your search rank—was king. However, over time it has developed a slightly different reputation due to misuse by sites designed solely for search engine crawling. Link building can—to be frank—sound like a scam, but it can be impactful when you do it right.