BizSugar.com › Marketing › 6 Quick Copywriting Tips to Help Lift Conversions - FunnelEnvy

Many CROs focus heavily on optimizing their CTAs, reducing sales page distractions and fiddling with USP copy. There’s no doubt that these are all incredibly important, but they’re not at the heart of what drives conversions. No, the most powerful tool in your marketing toolbox is compelling copy. Ignore the power of persuasive paragraphs and even the greatest CTAs in the world will fail to convert.