BizSugar.com › Marketing › 6 Ways Competitor Intelligence Improves Your Marketing Strategy

Understanding your company's competitive landscape is crucial if you want to build an audience for your business. It is about understanding the business environment outside your business so that you are in the best position possible to grow your business. Competitor intelligence can help you to quickly identify your niche and grow faster. The kind of information you might get when you research your competition include but are not limited to the social media channels they use, pricing, value proposition, key customers and product features. Here are 6 ways that you could effectively use competitor intelligence to plan your marketing strategy.