BizSugar.com › Marketing › 6 Ways to Lower Your Site\'s Bounce Rate

Bounce rate is defined as the percentage of visitors on a website or webpage who leave without accessing a second internal page. A bounce can occur when a visitor exits his or her web browser, clicks the “back” button, times out, or clicks an external link. Generally speaking, a high bounce rate is indicative of a more serious underlying problem, such as broken elements or lack of relevancy.

So, what steps can you take to lower your site’s bounce rate?