BizSugar.com › Marketing › 7 Content Marketing Tactics You Need To Adopt For 2016

Content marketing is considered by most to be an indispensable facet of online marketing today. According to CMI, 88% of B2B marketers currently use content marketing as part of their marketing strategy. Whether the objective is to acquire new customers or push existing ones further along the sales funnel, there are very few business strategists that aren’t trying to tap into and leverage this low cost and high ROI tactic.

For the vast majority of small to medium sized businesses, their current strategies in place are pretty much a complete mess, and before we can all set off to take on the big boys (and while 2016's marketing trends are still conveniently shaping up), you ought to take the chance to fix what's broken with your current strategy. The purpose of this blog is to get your outdated strategy ready for the future, and here are 7 ways you NEED to change your approach to content marketing.