Whenever I write about outreach I often use words like “effective”, because there are two types of outreach – aren’t there?

We’re all familiar with the first kind, and it usually involves crickets.

This happens when we have missed one (or several) of the critical components of an outreach campaign.

So how can we avoid this?

Easy.

Put together a checklist of 7 questions to ask before starting an outreach campaign like the one below.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!