BizSugar.com › Marketing › 7 Simple Steps to Get Media Coverage for Your Small Business

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day.
It’s great because you’re basically getting free advertising, and the people absorbing that content are active viewers, listeners and readers.
So how do you get your local newspapers, TV and radio stations to take notice of your company? You’ve been sending out press releases when you launch a new product or have an event, you’ve been calling to follow up, but nothing seems to work.
Let’s take a look at some simple suggestions for getting your story in the local news.