BizSugar.com › Marketing › 7 Tips for Getting Your Marketing Message Right

By Caron Beesley. How do you describe your business to the world? What words sum up your brand identity and what you have to offer? Are you clearly explaining your business value?

Getting your marketing, positioning, and brand statements right is an essential step to building your overall business identity. In marketing circles, it’s called the “marketing platform,” and here are some tips to help you get it right.