BizSugar.com › Marketing › 8 Red Flags for Brand Development

A full-on brand-building project is a big deal, not something to enter into on a whim. It requires a commitment — potentially a significant one — of money, time, and that most precious commodity, faith. While there are research tools that can help you determine the state of your brand, there are also a number of clues that may indicate it's time to invest in a rebranding effort. Here are eight to consider, courtesy of Bob Fiddler, president of The Fiddler Group.