BizSugar.com › Marketing › 8 Tips for Consumer Optimizing Your Site

Search Engine Optimization is the process of creating content that is significant to your business, matching the content to the search terms through keywords to build ranking and authority within the search engines organically to ultimately increase traffic, awareness and sales. The search engines are constantly crawling sites for new and relevant content to meet the demands of the search queries and search has evolved with Google Instant, Bing/Yahoo Merger as well as Facebook Search, the competition to be ranked in the top ten coveted positions is increasingly becoming more difficult. Blogs have been ranking higher than static web pages as they fulfill the needs of the search engines with fresh, new and relevant content as well as matching the search queries.