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Empathy: The Small Business Advantage

Posted by BizBox under Marketing
From http://bizbox.slate.com 5757 days ago
Made Hot by: on February 23, 2009 1:30 am

In a guest column on Slate's BizBox, Dev Patnaik and Peter Mortensen, authors of Wired to Care, explain why a business's empathy with its customers is crucial to its success--and how small businesses can leverage their advantage here.

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