BizSugar.com › Marketing › Getting To Know International PPC Markets

We're all pretty familiar with the well reported search landscape of the US/UK. But, in other parts of the world, the search engine landscape is very different. In this article, I'll focus on China, Japan and Russia. The goal of this article is to present PPC opportunities in counties that are not Google-centric and provide numbers associated with larger players. At the end of the article, I'll highlight several general international PPC considerations. For this article, where information is not cited, I've pulled information from the Global Search Report 2007.