BizSugar.com › Marketing › High Peaks Resort's Recession Marketing Strategy

As everyone talks about how the recession may change their business, one industry that will likely feel the effects severely is travel. More specifically, leisure travel as people put off that next vacation, or choose to stick close to home rather than heading to more exotic destinations. You might think there's not much any one property or destination could do to change that, but High Peaks Resort in Lake Placid has a brilliant idea that is doing just that.