BizSugar.com › Marketing › How To Turn Executive Assistants Into Gate Openers

The most common scenario in marketing a product to C-level executives is the constant struggle with their executive assistants to let you in on their boss' calendars. Its just a natural instinct of every executive assistant to say NO to every one. Its understandable considering a lot of people calling in are just trying to hawk their products and services and trying to get a recommendation from top down.