BizSugar.com › Marketing › IKEA invites you to 'Come into the Closet'

IKEA promotes its new campaign dubbed 'Come into the Closet' by welcoming users into their website which looks like a video but functions as an online catalogue at the same time.

The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with surreal characters who spice up and enliven the experience by dancing to the beat of funky remixes.