Many B2B marketers have difficulty justifying the value of search engine optimization (SEO) to senior level executives. Since SEO is a highly-efficient marketing channel with longer-lasting results than most mediums, establishing ROI is challenging yet critical. Here are a few suggestions on how to best integrate web analytics data with other tools to prove the value of SEO.
Measuring the Effectiveness of B2B SEO
Posted by
mona19 under Marketing
From http://searchengineland.com 5828 days ago
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