Remember the "Hook" when marketing your small business

Posted by TheProfitRepairman under Marketing
From http://theprofitrepairman.blogspot.com 6094 days ago
Made Hot by: on February 29, 2008 7:21 pm

When you think of a hook, it is to grab the client's attention long enough for the sales process to begin between the buyer and seller.
Even when you have the most wanted product around, if you do not inform customers where to buy it (the hook in this example), you will see very little quantity sold.

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Comments

Written by iandenny
6093 days ago

It's a good tip. Rarely do small businesses get the product/service right AND the marketing/hooking/selling at the same time.

Usually one is far weaker than the other, and the survival rates of businesses who don't get both above the tipping point to success is therefore far lower.

Good debut blog post though. Shame there's not been more since.

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Written by TheProfitRepairman
6085 days ago

Iandenny;

Thank you for your great comments, per your request I will post today.

Thank you for caring about the mission.

Tom Marquardt, The Profit Repairman

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Written by ArmadaIG
6094 days ago

This article is on the right track, but it needs examples. I'm pretty sure newbie salespeople won't quite get what makes for a good hook without solid examples.

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Written by TheProfitRepairman
6085 days ago

ArmadalG:

Thank you for your great comments, I go into examples on my Blog Talk Radio Show

http://www.blogtalkradio.com/search.aspx?query=the%20profit%20repairman

Thank you for caring about the mission.

Tom Marquardt-The Profit Repairman

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