BizSugar.com › Marketing › Staying In Touch With Your Customers

The survey found that everybody was spending money on demand-generation programs, but was missing a trick in not looking closer to home at their existing customer data and leveraging it further. We all know that it is easier to sell more of a product or service to a current customer than it is to try and get a potential customer on board, so it begs the question, 'why aren't more companies doing this?'