BizSugar.com › Marketing › The Vital Importance of Links

Search is a very important part of online communication. I know you don't normally think of it that way, but think about it for a moment. When you ask Google for something, it's a query and a response. It's a communications path. Think now like a marketer. Every communication is a chance to build a business relationship (or a nonprofit relationship, or an education relationship, etc). Now, with that in mind, you need to understand how search is impacted by links.