BizSugar.com › Marketing › The power of storytelling to drive viral marketing

Don't look now but Willy Wonka is back and his name is Tiger Woods. People are buying Nike Platinum golf balls in hopes of finding their "golden ticket" for some tee time with Tiger a la Willy Wonka and the Chocolate Factory. Nike's marketing campaign builds on the classic children's story to resonate with golfers in a modern-stay fairy tale about meeting the legendary Tiger, and it is a goldmine of viral marketing magic.