British Airways and Virgin Atlantic recently experienced first-hand the impact social media can have on their brand perception, when disgruntled employees from each company separately posted complaints on Facebook. What's worse, it appears that some of these employees were posting while at work. Actually, that's not too surprising, considering the widespread use of Facebook as an anti-productivity tool.
Travel Brands Walking a Social Media Tight Rope
Posted by mona19 under MarketingFrom http://searchenginewatch.com 5857 days ago
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