BizSugar.com › Marketing › A 5-Step Process To Generate Leads for Your Boring Product Content

Imagine this: “We’re in the difficult situation of having a product people use for traditionally dull stuff. We have a boring product.” Sure, as a brand, you think it’s exciting because you know what it can do. But when you think about software that could be used for HR and Operations teams or a machine that works in the corner of a data center, I’d bet you’re half asleep already as a consumer. So, here’s the problem: most targeted content we could produce is dull as a dishwater to 99.9% of the population.