A Quick Guide To The Metrics and Quality Signals To Use When Link Prospecting

Posted by adamjayc under Marketing
From http://www.searchenginejournal.com 4050 days ago

In this piece I’m not going to talk about the specific types of links that I believe might work moving forward, Jason Brooks has already published a great article discussing citation type link building post penguin 2.0 that has a go at peering into the crystal ball that is SEO.

What I’d like to talk to you about is how to decide whether you really want a link from a website in the first place.

Some of the metrics and quality signals below are those that we use in house at UK Linkology for guest posting and blogger outreach campaign, but they can work just as well for other link building tactics.

What should we be looking for? What sort of metrics? What sort of quality signals?