I like to include the discussion about “return on investment” when I'm weighing the pros and cons of specific marketing tactics with a client, whether it's advertising, direct mail, online, or social media. Another way to understand the ROI concept is to think in terms of harvest.

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Written by ShawnHessinger
5533 days ago

Abundance is definitely the goal in business results. But more particularly, you can't afford to throttle back when you're not sure what results you're likely to get. Think of it this way. The more you plant the more you get, but also the more prepared you are for unexpected set-backs.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!