BizSugar.com › Marketing › ACT! 2010 Gets More Social

The latest release of ACT! CRM software (2010) includes a feature that I've been pushing for and am starting to see as standard fare in CRM — the inclusion of a contact's social media activity stream. Now, from inside a contact record you can view that contact's activity on Facebook, LinkedIn, or twitter. Subscribe to RSS for their blog or even custom searches for their industry or competition. In addition, you can respond to something you read right from the record.