BizSugar.com › Marketing › Adapt your business storytelling to the digital age

In our first piece on storytelling, we talked about the human need to tell stories and about the two different kinds of business storytelling, we will now move on to discuss the implication of technology on how we tell stories.

Plato already argued that the wisdom of writing was superficial: no give and take of cross-examination and responses was possible. If the reader questions a written proposition, there can be no response, no defense. Discussion, argument, and oral deliberation are not easily side-stepped in face-to-face situations.