BizSugar.com › Marketing › Adaptive Content: Is Your Content A Chunk Or A Blob?

Do you think about your content in blobs, or in chunks? We’ve started a subtle series here on the this blog about something called adaptive content. Adaptive content has a relatively simple goal: put great content in as many places as possible. In part, this is a definition for the future of content creation tools. In reality, it is also a workflow mentality that all content creators must adopt. To start, we content creators need to start thinking about our content in ways that go beyond the typical article or blog post. We need to think about where it is [...]