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Advertising Effectiveness of Horror, Shame and Guilt

Posted by prussakov under Marketing
From http://www.amnavigator.com 4751 days ago

"4,500 children will die today from water related diseases. Help." How do YOU feel about this advertising tactic?

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Written by Management Direct
4751 days ago

Might be worth considering the effect of a 'I am fed up with being made feel guilty' reaction. I think that 'You really can help because we will make sure that every little contribution will become part of something significant' is a strong and empowering message. Inaction can result from a depressing sense of 'it won't make any difference'. Brian

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