BizSugar.com › Marketing › Advertising is Seriously Broken

Publishing online is a huge business. But it doesn’t work quite the way a lot of people seem to think it does. Whether you’re publishing software, content or something else entirely, you can’t just slap a bunch of ads in and expect to make your fortune.

It’s true that audience and attention are incredibly valuable online. But ad revenues have been on a downward trend for years (both online and off) — see this report from the Guardian. Online advertising revenues aren’t hurting nearly as badly, because there are still plenty of businesses still slowly moving into promoting themselves online. However, every company using advertising in any way is looking to cut costs and get as much bang for their buck as possible. It’s a tough business to get into.