Airplane Banners: Marketing Principles from an Icon of the Seaside, Summertime Sky

Posted by yoni67 under Marketing
From http://jobshuk.com 5374 days ago
Made Hot by: maplesummit on February 17, 2010 11:12 pm

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner!

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Comments

Written by 9devon9
5375 days ago

Yoni,

I had to respond to this one which my husband, a bizsugar fanatic showed me. As a frequenter of the beaches you mentioned i have vivid memories of airplane banners. My memories though go way back to the 50's and 60's. It was and still is a wonderful form of advertising. Your piece was very clever and insightful. You were right on comparing the approach to Twitter. I look forward to seeing more of your inspiring works.

D.A.

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Written by alinisrael
5375 days ago

Great Biz lessons and history! Thanks for the read!

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