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CMOs have the highest turnover in the c-suite with the the average CMO lasting only 28 months. This tenure is far shorter than the 46 months of his colleagues. Only the CIO comes in at a distant 38 months.

This statistic seems blind to industry. So it’s safe to conclude that there is something structurally unsound about the CMO job. There are bars, or maybe a moat, around that job and we should learn to see them for our own sake.

And so, naturally, everyone has a theory.