Eric Ries’ Lean Startup claims to be a scientific approach to creating a new business. In the Lean Startup philosophy, companies quickly build the minimum viable product based on their ideas, release the product and measure the response, figure out what works and doesn’t, and then uses that to create the next version. Ries calls this cycle Build-Measure-Learn.
An Introduction to Lean Advertising
Posted by msrpotus under MarketingFrom http://marcana.com 4196 days ago
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