Annoyance As a Business & Marketing Aphrodisiac: Can You "Pester" Your Way to Success? YES!

Posted by yoni67 under Marketing
From http://jobshuk.com 5268 days ago
Made Hot by: BusinessGuru on June 24, 2010 4:01 pm

Why is it that annoying songs and jingles stay in our minds? The answer has great implications in the world of business!

It's an irreverant and serious look at why the "pesky" wheel gets the business grease...with research to back it up!

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Comments

Written by m4bmarketing
5267 days ago

Hi Yoni,

Persistence is important and this goes with being consistent as well. Of course to make it work you do need to know your audience and work out the best approach otherwise I think you cross the line and become a pest.

You have shown by example in another post how tenacity has worked.

Susan

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Written by yoni67
5267 days ago

Susan,

Thanks for your feedback! Yup, crossing the line into "pestdom" is never a good thing, but persistence and obstinacy is the key!

Yoni

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Written by smallbizstories
5267 days ago

I find myself scratching my head after listening to radio ads sometimes, wondering "Geez! What were they thinking!?" and then those are the ones that get stuck in my head!

There's one that used to play a lot when I was a kid - I think they might even still use it today. It's a silly little two-liner jingle that goes "Golden Blossom Honey/ makes everything taste better!"

Every time the ad came on, I would laugh to myself that "makes everything taste FUNNY" rhymes with the first line much better, and I sing a little customized version in my head that replaces "better" with "funny". And "Golden Blossom Honey makes everything taste FUNNY" probably isn't the message they wanted to get into listeners' heads!

But you're right - even though my mind wandered so far as to replay a twisted version of that jingle in my head and wonder how they ever got such an awful tune on the radio, I still buy that brand of honey! And every time I take out the bottle, I hear the song in my head!

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Written by yoni67
5267 days ago

Smallbizstories,

Glad you enjoyed and could relate to the post! Looking forward to the next great installment of Small Biz Stories!

Yoni

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Written by ben.corporate@ILforums
5268 days ago

Out of the box thinking Yoni and interesting research.

Ben

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Written by yoni67
5267 days ago

Ben,

I'm pleased you like the Out of the box (I hate that expression) look at annoyance in biz. Thanks!

Yoni

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Written by amabaie
5268 days ago

It's a fine line when annoying leads to a sale and when it leads to bruises. I would call this an advanced tactic.

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Written by saraib820
5268 days ago

David,

You are quite correct. It is a fine line. There are annoying commercials which have been HUGE marketing successes and those that have flopped. There are also professionals who use being a tad annoying to there advantage and those who cross the line and put people off.

That would be Yoni commenting from my account (Rivkah :)

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