BizSugar.com › Marketing › Appreciate What You Have: How to build a base of steady customers

Has your business ever acquired a new customer only to look back a while later and wonder where they went? This is a common head-scratcher for small businesses. But the key to building a base of steady customers is to prioritize building long-term customer relationships over finding new customers. Producing repeat buyers can double your sales (or more) without a need to develop or invest in new marketing efforts. Ask yourself these questions to better understand why appreciating your past and current customers could revolutionize your marketing strategy: