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Are Email Lists Overrated? How To Fail At Launching To 4500 Subscribers

Anyone that has been following my blog for a long time knows that I don’t really push products.

You don’t see a lot of affiliate reviews here.

You don’t see any courses or coaching.

For the most part, the blog seems to be completely unmonetized. I use it mostly for branding and relationship building.

However, last year, I launched my first product to my audience, The Mastery, a premium membership site with an emphasis on masterminding.

And despite having not one, but three bloggers behind it, as well as hundreds of dollars of paid advertising (and thousands on development) it completely bombed.

We launched it to a combined list of over 4500 people, and received a total of 10 paying customers (for around $1200 total and a .2% conversion).