If it's true that the way we spend our money says worlds about our true priorities, then certain marketing choices betray how we really feel about our current customers. What decisions does your business make about its priorities, and what does that say to your customers?

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Written by HeatherStone
4471 days ago

Totally agree, Greg. Again, hate to bring in the state of the economy, but you would think marketers would have the brains to at least use "caring about customers in hard economic times" as a positive marketing differentiator if they don't feel motivated to truly adopt that ethic, which obviously would be better. I think I'd feel a heck of a lot better about an airline that would reach out a helping hand to make things easier and more comfortable for me than support totally gross, ostentatious signage.



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