Are You Marketing To A Buyer Persona Only? Why This May No Longer Work. | Small business news; tips; networking | BizSugar

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Are You Marketing To A Buyer Persona Only? Why This May No Longer Work.

Posted by mmangen under Marketing
From http://btobsalesandmarketing.com 3998 days ago

The main fundamental purpose of research-based personas is to gain deep insight and understanding into goal-directed behaviors.

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Written by smpayton
3984 days ago

This is a thought-provoking post. I think another point is that you need to market to PEOPLE, not personas. We're individuals, and want to be talked to, not messaged to.

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