Are Your Landing Page Forms Asking for Too Much?

Posted by ronsela under Marketing
From http://www.pagewiz.com 3168 days ago
Made Hot by: deanuk on March 21, 2016 9:20 am

The rise of inbound marketing has brought both challenges and successes to marketers. According to recent research by Forrester, chief among these challenges for B2B marketers is getting anonymous prospects online to identify themselves. Enter the glorious lead gen form….

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
3159 days ago

Ron: Thanks for your reply. Do you know if the Click2call is working with international phone numbers?

- 0 +

Written by lyceum
3166 days ago

Ron: How common is it to ask for a mobile number on lead page in the U.S? Mobile short message system notes are pretty common and acceptable in Scandinavia.

- 0 +

Written by arikliberman
3159 days ago

Hi Lyceum, asking for phone numbers is a common practice, but you also might consider Click2call buttons where users simply call you from within the mobile pages.

Here's a guide on how to do that with Pagewiz:

http://support.pagewiz.com/kb/how-tos/how-to-create-a-click-to-call-button-for-mobile-landing-pages

- 0 +

Written by HeatherStone
3168 days ago

Hi Ron,

Thanks for sharing. What's your own yardstick? How much is too much info to ask for on a loading page?

- 1 +

Written by ronsela
3166 days ago

Hi Heather, personally I try not to have more than two fields in my lead generation forms unless there is a very good reason to have more. A good reason might be a need to segment prospective customers by a certain topic.

- 1 +