BizSugar.com › Marketing › Averting Disaster – Do Your Research (Part 1)

I was recently privy to one of the worst branding disasters I’ve ever encountered. The effect on the team launching the product was near catastrophic and hindsight proved just how avoidable it all was. There are a few simple rules to a product launch and I’m hoping that my recent experience can shed a light on how to avoid this problem in the future. The following story is true. Certain names and details have been altered to protect the privacy and integrity of those involved.