BizSugar.com › Marketing › Avoiding and combatting feature fatigue on your website

Feature fatigue occurs when a product has so many options and features that the user becomes overwhelmed and can’t face using them all. The user will either limit themselves to a small subset of the features, or abandon using the product altogether.

I think this concept can also be applied to websites, both in terms of design and copy. In this circumstance, feature fatigue can be used to describe a situation where there is so much content to read, and feature tables are so big site visitors can’t face reading it all. The end result is that rather than being impressed by all the amazing features they can use, they leave your website. Here are my tips on how to avoid feature fatigue on your website.