B2B advertising has to hit different targets than B2C does. B2C advertising usually needs to convince just one customer to buy, while B2B must convince a number of decision-makers. B2B copy needs to place more stress on value and payment options. And B2B advertising copy cannot rely on emotion.
B2B Copywriting Secret: Focus on Customer Service in Your Advertising Copy
Posted by
stepbystepmarketing.com under Marketing
From http://www.stepbystepmarketing.com 4565 days ago
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