BizSugar.com › Marketing › B2B Marketers: Put your competition in its place.

I often see major B2B brands not following best B2B marketing practices. Yet smaller businesses want to do what the big guys are doing. Just because companies make a good product doesn’t mean they are the best at marketing. Read this post and discover the reasons why focusing on what the competition is doing is the wrong tactic for B2B marketers.