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B2B Marketing – Change Must Happen and the Reaction to those 3 Radical Words

Posted by DWesterberg under Marketing
From http://dawnwesterberg.com 4985 days ago

It’s only human, that when threatened with dire consequences, we revert back to behaviors that have worked for us in the past. While it’s understandable, it’s not effective. It’s not going to remedy the pain. The pain for most B2Bs

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