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B2B marketing shalt not speak in strange tongues.

Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 4601 days ago

The words used in B2B marketing are designed to communicate a certain message. Marketers should be aware that poorly chosen words can make the wrong impression.

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Written by HeatherStone
4601 days ago

Great post, Susan, and great point! I guess we're all guilty of this from time to time. One of the issues that makes things even more difficult is the rapid spread of technological innovation which seems to permeate everywhere including into B2B and SEEMS to encourage new language to discuss new concepts. Alas, in the end, being as clear as possible is always the best policy.

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