For years online retailers have had the pedal to the metal regarding customer acquisition strategies. While attracting new customers is still a primary goal for online retailers, for the first time in several years the balance between customer retention and acquisition is tipped in favor of retention. As a result, marketers must shift strategy - and budget - to new tactics better aligned to address a new market reality. I wrote about the role of personalization in direct digital marketing on Monday as an emerging tool to satisfy this requirement. Personalization software, however, is not the only possible change emerging from a newfound respect for online retention.
Balancing Engagement and Acquisition in Marketing
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 5212 days ago
Who Voted for this Story
Subscribe
“Martin, I am not that far along yet. When I do get to live-streaming, I am...”
“Peter: I have to check out your post. Where in Sweden are you located?
All...”
“Robert: Have you tested live-streaming and then saving the session as a...”
“Lisa: Thanks for sharing this information. I have not used Grok so much...”
“Adam: I have to re-read the post and see if it is time to start another...”
Comments