BizSugar.com › Marketing › Be a Marketing Specialist, Not a Generalist

I’ve been a MENG (Marketing Executives Networking Group) member for almost a year now and have had the chance to talk with some very smart MENG members.

From a discipline standpoint, I’ve found that there are two types of MENG members – marketing specialists (i.e., social media, search, direct marketing, etc.) and marketing generalists (“I’m a marketing expert”).

If you are a specialist, you can probably stop reading. If you are a generalist, I hope you become a specialist one day.