BizSugar.com › Marketing › Be Human - Matching Customer Personality is the New Key to Relevance

In the digital communication, the ‘human’ relevance is lost: messages are targeted to specific groups of users, which are segmented and profiled based on some objective, explicit and observable data (typically demographic and behavioral). Attitudes, emotions, and personality, however, are a big part of what makes the human communication so appropriate, empathic, and relevant.