Be Ruthless With Your Marketing Tactics

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5090 days ago
Made Hot by: tuckerleroy on December 16, 2010 6:55 pm

Here is a simple exercise you can do to see which marketing tactics may be wasting your time and money. It is only for the brave because you do have to be a little ruthless with your decisions.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by alastair
5084 days ago

Hi Susan

Learning to be a bit more ruthless and focused in this area is certainly great advice for me.

- 0 +

Written by alastair
5084 days ago

I love exercises like this that can help you bring real focus and culling a few activities to improve focus sounds like good advice for most companies.

Could you expand on something for me if you have time? You give the example of most activities focusing on getting more customers but a few focusing on getting customers to buy more often. Would you say there is something inherently wrong with pursuing both these objectives at once?

- 0 +

Written by m4bmarketing
5084 days ago

Hi Alastair,

It is not wrong, it just depends on what is the most important focus for your business. The problem with trying to do both is that tactics can be different and it would take more time and money.

We all need new customers as some customers whether we like it or not will leave and you need to fill the gap. The key point I guess is I see many businesses look for new customers when they haven't done all they can to nuture the relationship with current customers.

That includes looking at how they can buy more often and buy more. What they do instead is just go after new customers, ignore or wait for current customers to come to them which is more time consuming and costly.

I hope this helps and if you need more information, just send me an email.

Susan

- 0 +

Written by edina.knowles
5085 days ago

The picture was a catchy. It made me read even more and I am impressed. You delivered great points Susan.

- 0 +

Written by m4bmarketing
5084 days ago

Thanks Edina. I really enjoy picking out the pictures to go with the posts.

Susan

- 0 +

Written by sheena.willspheen
5088 days ago

I like almost all the idea presented,just great!

- 0 +

Written by m4bmarketing
5087 days ago

Thanks for commenting.

Susan

- 0 +

Written by bea.alonzo
5088 days ago

Wow, a very nice advice, I can use this new activity for the upcoming year. Thanks for the very brilliant idea.!

- 0 +

Written by m4bmarketing
5087 days ago

Hi Bea,

Let us know how you go and best of luck with it.

Susan

- 0 +

Written by swssem
5090 days ago

Once again, I find your advice simple, direct and insightful. Great post.

Cindy

- 0 +

Written by m4bmarketing
5090 days ago

Hi Cindy,

Appreciate your comments and glad you enjoyed the post.

Susan

- 0 +

Written by yoni67
5090 days ago

Susan,

Great article. Love the photo and your disclaimer: "Let me assure you no real violence takes place."

Exceptional advice as always! Hope the floods "Down Under" were far away from where you are!

Yoni

- 0 +

Written by m4bmarketing
5090 days ago

Hi Yoni,

Thanks for your comment and I actually enjoy finding the right picture. Luckily I don't live near any of the flood areas. Do feel sorry for our farmers, first drought and now floods.

Susan

- 0 +