Here is a simple exercise you can do to see which marketing tactics may be wasting your time and money. It is only for the brave because you do have to be a little ruthless with your decisions.
Be Ruthless With Your Marketing Tactics
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 5072 days ago
Made Hot by: tuckerleroy on December 16, 2010 6:55 pm
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Comments
5066 days ago
Learning to be a bit more ruthless and focused in this area is certainly great advice for me.
5066 days ago
Could you expand on something for me if you have time? You give the example of most activities focusing on getting more customers but a few focusing on getting customers to buy more often. Would you say there is something inherently wrong with pursuing both these objectives at once?
5066 days ago
It is not wrong, it just depends on what is the most important focus for your business. The problem with trying to do both is that tactics can be different and it would take more time and money.
We all need new customers as some customers whether we like it or not will leave and you need to fill the gap. The key point I guess is I see many businesses look for new customers when they haven't done all they can to nuture the relationship with current customers.
That includes looking at how they can buy more often and buy more. What they do instead is just go after new customers, ignore or wait for current customers to come to them which is more time consuming and costly.
I hope this helps and if you need more information, just send me an email.
Susan
5067 days ago
5066 days ago
Susan
5070 days ago
5069 days ago
Susan
5071 days ago
5069 days ago
Let us know how you go and best of luck with it.
Susan
5072 days ago
Cindy
5072 days ago
Appreciate your comments and glad you enjoyed the post.
Susan
5072 days ago
Great article. Love the photo and your disclaimer: "Let me assure you no real violence takes place."
Exceptional advice as always! Hope the floods "Down Under" were far away from where you are!
Yoni
5072 days ago
Thanks for your comment and I actually enjoy finding the right picture. Luckily I don't live near any of the flood areas. Do feel sorry for our farmers, first drought and now floods.
Susan